What areas do you target?

Primarily Ipswich, Suffolk, Essex, Norfolk and Cambridgeshire. We also work UK-wide for non-geo-specific keywords.

Why do tradesmen need specialist SEO?

Trades have specific search behaviour: hyper-local, high-intent, mobile-first, and ruled by Google's Map Pack and reviews. Generic SEO agencies don't get this. We do, because it's all we do.

What's a realistic SEO budget for a tradesman?

We don't sell monthly retainers. We do a one-time foundational build, scoped to your trade and area, then advise on the high-leverage things only you can do. You spend once, you own the asset, you get leads.

Can SEO replace Google Ads for my trade business?

Eventually, partly, yes. SEO is an asset that compounds; ads stop the day you do. Most successful trade businesses run both: ads for instant flow, SEO for the long-term cost-per-lead win.

I'm a sole trader, is SEO worth it?

If you want jobs without paying per click forever, yes. We've built foundational SEO for sole traders that delivers booked work months and years after the build. The asset belongs to you.

01SEO

Whenhomeownerssearch,yougetthecall.

A one-time foundational SEO build that puts your business in front of homeowners ready to hire. We do the technical, on-page and local SEO heavy lifting, then advise you on the high-impact things only you can do, like Google Business Profile and reviews. No monthly retainer, no vague 'ongoing optimisation' invoices.

02WHY IT MATTERS

The problems we solve.

PROBLEM 01

Customers can't find you.

Homeowners search for what you do every day in your area. Your competitors get the call. You don't, because Google doesn't know you exist.

PROBLEM 02

Your Google Business Profile is dead weight.

No reviews strategy, no posts, no photos, wrong categories, missing service areas. The single highest-impact free tool in local marketing, sitting unused while jobs go elsewhere.

PROBLEM 03

You've been burned by SEO agencies.

Vague monthly reports, mystery 'link building', no actual increase in calls or quote requests. We do the opposite: a one-time foundational build, full transparency, and honest advice on what only you can do.

03WHAT YOU GET

Everything included.

Full technical SEO audit

Site speed, indexation, schema, mobile usability, broken links, duplicate content, every blocker between you and ranked pages, identified and fixed.

Keyword research & mapping

We find every search term your customers actually use to find and hire businesses like yours, then map them to specific pages built to convert.

Local landing pages

Dedicated pages for every town and service combination you serve, written to rank for local searches and convert the homeowner who lands on them.

Citation strategy & guidance

We don't build citations for you, but we tell you exactly which directories matter for your trade and area, the NAP format to use, and the order to do them in so they actually move the needle.

On-page SEO across the site

Title tags, meta descriptions, H1s, schema markup, internal linking, image alt text, every page optimised to earn the click and the call.

Content structuring

We structure your service pages, location pages and key landing pages around the keywords and questions homeowners actually search, so every page has a job and earns its rankings.

Schema implementation

LocalBusiness, Service, FAQ and Review schema markup across the site, the structured data Google uses to surface you in rich results, knowledge panels and AI overviews.

Google Business Profile guidance

GBP (formerly Google My Business) is often the single highest-impact local SEO asset a service business has. We don't manage your GBP for you, it's your business, your account, your reviews, but we advise on exactly how to optimise it, what to post, how to structure your services, and how to rank it higher in local search. You do the doing; we tell you what'll actually move the needle.

04HOW IT WORKS

A simple, repeatable process.

Audit & strategy

Two-week deep dive: technical audit, competitor analysis, keyword research, opportunity mapping. You get a written plan before we touch anything.

Quick wins (month 1)

Fix the high-impact, low-effort issues: technical errors, broken pages, missing schema, on-page gaps. Visible movement, and usually the first extra calls, within weeks.

Build & publish (months 2–4)

Roll out local pages and on-page improvements at a sustainable pace. We hand you a clear GBP and citations playbook to action alongside the build.

Foundation done, you compound (month 4+)

The technical and on-page foundation is in place. From here results compound: every review you collect, every GBP post you make, every job you do builds on the rankings we've earned.

05OUTCOMES

4–6 mo

Realistic results timeline

Every page

Mapped to search intent

One-time

Foundational build, no retainer

Lock-in contracts

06FAQ

Common questions.

How long until I see results?

Quick wins within weeks (GBP, technical fixes, often the first extra calls land in month 1). Material organic ranking movement typically 4–6 months. Compounding leads from month 6 onward. SEO is a long game, anyone promising overnight is lying.

What's the minimum commitment?

Three months minimum to do the foundational work properly. After that, month-to-month, cancel any time, no lock-in. We keep the work because we keep getting you booked.

Do you guarantee #1 rankings?

No, and avoid anyone who does. Google rankings depend on factors no one controls. We guarantee process, transparency, and effort, the rankings, traffic and booked jobs follow.

Will I own everything?

Yes. Your content, your accounts, your data, all yours forever. We never hold anything hostage.

Do you do link building?

Yes, but only ethical, manual, relationship-based links from real industry sites. No PBNs, no spam, no shortcuts that get you penalised and cost you the rankings you've paid for.

Can I do this myself?

You can do parts of it. The audit, GBP, reviews and content are all learnable. The technical implementation, schema, and strategic prioritisation is where most people get stuck and lose months of compounding traffic.

See how we'd grow your Google visibility.

Tell us about your business and what you want to rank for. We'll come back with an initial audit and a tailored proposal, no sales call required.