01SEO FOR TRADES

SEOthatgetstradesmenbooked,weekafterweek.

Built specifically for plumbers, electricians, roofers, builders, kitchen and bathroom fitters, window installers and contractors. Same playbook, refined trade by trade, every project.

02WHY IT MATTERS

The problems we solve.

PROBLEM 01

You're invisible to local homeowners.

Customers search for your trade in your area every single day. Your competitors get the call. You don't, because Google doesn't know you exist.

PROBLEM 02

You've been burned by SEO 'experts'.

Vague monthly reports, mystery 'link building', no actual increase in calls. We do the opposite: one-time foundational build, full transparency.

PROBLEM 03

Your website is a brochure, not a lead engine.

It might look fine, but it doesn't rank, doesn't convert, and doesn't earn its keep. Trade websites need to do one job: get the phone ringing.

03WHAT YOU GET

Everything included.

Trade-specific keyword research

We map every search term homeowners use to find your trade in your area, by service, by postcode, by emergency vs planned.

Service + location landing pages

Dedicated pages for every service in every town you cover. Each one built to rank locally and convert the homeowner who lands on it.

Schema for trades

LocalBusiness, Service, Plumber/Electrician/Roofer, FAQ and Review schema, the structured data Google uses to surface trades in rich results.

GBP guidance for tradesmen

Categories, service area setup, photos, posts, review strategy, the trade-specific playbook for ranking in your local map pack.

Technical SEO foundations

Core Web Vitals, mobile usability, indexation, internal linking, all the engineering that lets ranking happen.

Citation guidance

The directories that actually move the needle for trades, in the right order, with the right NAP format.

04HOW IT WORKS

A simple, repeatable process.

Trade-specific audit

Two weeks: technical audit, local competitor analysis, keyword research, GBP review. You get a written plan before we touch anything.

Foundational build

Schema, landing pages, on-page optimisation, internal linking, technical fixes, all shipped in a focused sprint.

GBP & review playbook

We hand you the playbook to dominate your local map pack and turn every job into a 5-star review.

Track & advise

Ongoing rank tracking and advisory calls available, no lock-ins, no surprise invoices.

05OUTCOMES

Trade-only

Specialist focus

One-time

Foundational build

100%

Yours, forever

06FAQ

Common questions.

Why do tradesmen need specialist SEO?

Trades have specific search behaviour: hyper-local, high-intent, mobile-first, and ruled by Google's Map Pack and reviews. Generic SEO agencies don't get this. We do, because it's all we do.

What's a realistic SEO budget for a tradesman?

We don't sell monthly retainers. We do a one-time foundational build, scoped to your trade and area, then advise on the high-leverage things only you can do. You spend once, you own the asset, you get leads.

Can SEO replace Google Ads for my trade business?

Eventually, partly, yes. SEO is an asset that compounds; ads stop the day you do. Most successful trade businesses run both: ads for instant flow, SEO for the long-term cost-per-lead win.

I'm a sole trader, is SEO worth it?

If you want jobs without paying per click forever, yes. We've built foundational SEO for sole traders that delivers booked work months and years after the build. The asset belongs to you.

Ready to be the trade that gets the call?

Free SEO audit and a written plan tailored to your trade.