01LOCAL SEO

Bethefirstbusinesshomeownersseeinyourtown.

Local SEO is the highest-leverage marketing a service business can do. Done right, it puts you in the Google Map Pack for the searches your customers make every day, and the leads keep landing whether you're spending on ads or not.

02WHY IT MATTERS

The problems we solve.

PROBLEM 01

You're invisible in the Map Pack.

The top three Google Maps results for your service get the majority of the calls. If you're not there, your competitors are eating your lunch.

PROBLEM 02

Your Google Business Profile is dead weight.

Wrong categories, no posts, no review strategy, missing service areas. The single most powerful free local SEO asset, sitting unused.

PROBLEM 03

You rank for nothing local.

No location pages, no postcode targeting, no schema. Google doesn't know which towns you serve, so it doesn't show you to anyone in them.

03WHAT YOU GET

Everything included.

Google Business Profile optimisation guidance

Categories, services, service areas, photos, posts cadence, review reply templates, the playbook to dominate the map pack.

Local landing pages

Dedicated, indexable pages for every town and service combination you serve. Each one written to rank and convert.

LocalBusiness schema markup

Structured data Google uses to verify your NAP, opening hours and service areas across the site.

Citation strategy

Exactly which directories matter for your trade and area, the NAP format to use, and the order to do them in.

Local keyword research

Every postcode, town and 'near me' variant your customers actually search, mapped to specific pages.

Review acquisition playbook

How to ask, when to ask, what platforms to prioritise. Reviews are a top-three local ranking factor.

04HOW IT WORKS

A simple, repeatable process.

01

Local audit

GBP, citations, current rankings, competitor map pack analysis, local content gaps. You get a written plan before we touch anything.

02

Foundations build

Schema, location pages, on-page optimisation, internal linking, technical fixes, all shipped in a single focused sprint.

03

GBP playbook handover

We hand you the exact playbook to dominate your map pack, post cadence, review strategy, photo standards, category structure.

04

Track & advise

Ongoing rank tracking and quarterly advisory calls available, no lock-ins.

05OUTCOMES

Top 3

Map pack target

3–6mo

Compounding results

0%

Lock-in

06FAQ

Common questions.

What is local SEO?

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Local SEO is the work that gets your business found in Google's map pack and local search results when homeowners in your area search for what you do. It's the highest-ROI SEO for any service business.

How long does local SEO take to work?

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Quick wins like Google Business Profile and citation cleanup move within 2–6 weeks. Rankings on local landing pages typically build over 3–6 months and compound from there.

Do I need local SEO if I already run Google Ads?

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Yes. Ads stop the moment you stop paying. Local SEO is an asset that compounds. Most clients we work with run both: ads for instant lead flow, SEO for long-term cost-per-lead.

What's the difference between local SEO and regular SEO?

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Local SEO targets geographic searches ("electrician near me", "roofer Ipswich"). Regular organic SEO targets informational and broader commercial terms. Service businesses need local SEO first, organic second.

Ready to own your local search?

Get a free local SEO audit and a written plan, no commitment.