01META LEAD ADS

BookedenquiriesfromFacebookandInstagram,weekone.

Meta lead-generation campaigns engineered for service businesses. Tight targeting, qualifying questions, instant SMS notifications, the playbook that turns ad spend into booked jobs, not vanity impressions.

02WHY IT MATTERS

The problems we solve.

PROBLEM 01

You've tried Facebook ads before. They didn't work.

Junk leads, ghosted forms, no booked jobs. Almost always a targeting, offer or follow-up problem, fixable when you know what you're doing.

PROBLEM 02

You're paying for impressions, not enquiries.

Brand awareness ads don't pay the bills. Lead-gen ads do. We engineer for the second outcome.

PROBLEM 03

Leads come in, but you can't convert them.

If you reply in 2 hours, the lead has called four competitors. Instant SMS + qualifying questions = bookings, not ghosts.

03WHAT YOU GET

Everything included.

Campaign strategy

Targeting, offer, creative, ad copy, qualifying questions, follow-up automation, the full lead-to-job pipeline.

Creative production

Scroll-stopping image and video ads built for your service, your area and your customer.

Lead-form & conversion campaigns

Native Meta lead forms or paid traffic to your lead-gen website, whichever performs better for your business.

Instant lead notifications

SMS + email the second a lead lands. Reply in 5 minutes, close 100x more often.

Daily monitoring & optimisation

Spend, ROAS, CPL, lead quality, ad fatigue, all monitored daily. We adjust before performance dips, not after.

Transparent reporting

You see exactly what we spent, what came in, and what booked. No mystery dashboards.

04HOW IT WORKS

A simple, repeatable process.

01

Strategy & setup

One week: targeting, offer, creative brief, pixel install, automation wiring, account audit.

02

Launch

Campaigns live within 7–10 days of kickoff. First leads typically inside the first week.

03

Optimise

Daily monitoring, weekly creative refresh, monthly strategy review. Performance compounds.

04

Scale

Once cost-per-lead is dialled, we scale spend to fill your calendar.

05OUTCOMES

Week 1

First leads

£15–45

Typical CPL

0%

Lock-in

06FAQ

Common questions.

How fast do Meta lead ads work?

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Most campaigns we launch produce qualified enquiries within the first 3–7 days. The system has volume, intent and targeting built in from day one.

What's a realistic cost-per-lead?

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Trades typically land between £15–£45 per qualified lead, depending on industry, area and offer. We'll model this for you before launch, no guesswork.

Do I need a website to run Meta ads?

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Not strictly. Lead-form ads keep prospects inside Facebook/Instagram. But conversion ads to a fast lead-gen website usually outperform once you have one.

Will leads be junk?

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Not if the targeting, qualifying questions and instant follow-up are set up correctly. We engineer for booked jobs, not form-fills.

Ready for ads that actually book jobs?

Get a free campaign plan and CPL forecast for your business.