The problems we solve.
PROBLEM 01
Boosted posts don't bring leads.
Boosting a Facebook post is the worst ad spend you can make. It looks like marketing, performs like nothing, and Meta loves taking your card.
PROBLEM 02
You need work now, not in 6 months.
SEO is the long game. Meta Ads are the short game. When you need quote requests this week, paid social is the fastest, most controllable lever you have on lead flow.
PROBLEM 03
You've tried ads and they didn't work.
Almost always: wrong targeting, wrong creative, no landing page, no follow-up. We fix all four, that's the entire job, and the booked jobs follow.
Everything included.
Meta Business Manager setup
Pixel, Conversions API, custom audiences, lookalikes, domain verification, iOS-14 ready measurement. Done properly, once, so every pound of spend is tracked back to a booked job.
Campaign strategy & structure
Cold prospecting, warm retargeting, lead-form vs landing-page split, engineered for your business model, your margins and your seasonality.
Creative production
We design and produce ad creatives, static, motion, UGC-style, every month. No stock images, no generic templates, just the angles homeowners actually click and convert on.
Conversion-optimised landing pages
Every campaign needs a destination that closes. We build dedicated landing pages tuned for the exact ad you're running and the homeowner clicking it.
Lead-form ads (when right)
For lower-budget local campaigns, on-platform lead forms convert harder and cheaper than landing pages. We pick the right tool per campaign, per pound.
Audience research & testing
We test interests, lookalikes, geo-radius, demographics, then double down on what's actually producing booked jobs, not impressions.
CRM/email integration
Leads from Meta land in your inbox, your CRM, and trigger automated follow-ups instantly. Speed-to-lead is everything, and it's the difference between a quote and a job.
Weekly optimisation
Pause losers, scale winners, test new creative, refresh audiences. Active management, not 'set and forget', because every week of bad targeting is wasted spend in Meta's pocket and not booked jobs in yours.
Monthly performance reporting
Cost per lead, lead quality scoring, leads to booked jobs. Real business metrics tied to enquiries, not platform vanity stats.
No long-term contracts
Month-to-month. If we're not making the maths work, you're not stuck with us.
A simple, repeatable process.
Discovery & setup (week 1)
Audit your existing setup, install/fix Pixel and CAPI, build audiences, define your offer, agree budget and KPIs. We line everything up to make the maths work from launch.
Creative & landing build (week 2)
Design 6–10 ad variants and build your conversion-optimised landing page. Approve everything before launch, no surprises, no wasted spend.
We let Meta learn (weeks 3–4)
Meta's algorithm needs around 50 conversions per ad set in a 7-day window to exit its 'learning phase' and optimise properly. That's how the platform works, not a JC AdWorks quirk. We structure budget and targeting to hit that threshold fast, so your campaign stops burning test spend and starts delivering stable cost-per-lead as quickly as possible.
Optimise & scale (ongoing)
Once we're producing leads at a sensible cost per enquiry, we scale spend gradually and test new angles to bring in more booked jobs.
7 days
From kickoff to live campaigns
Weekly
Optimisation & creative refresh
Monthly
Transparent reporting
0
Long-term contract lock-ins