01INDUSTRY · ROOFERS

Morere-roofs,morerepairs,lesschasing.

Most roofers lose half their leads before the homeowner ever picks up the phone, because the website doesn't load fast enough, doesn't show real work, or doesn't make it obvious you actually cover their postcode. JC AdWorks builds roofing websites that fix all three.

02WEBSITE DESIGN

Websites built for roofers.

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Roofing buyers decide in under 30 seconds. They want to see real roofs you've done locally, an obvious phone number, and a quick way to request a quote on mobile while they're standing in the garden looking at the problem. We build galleries that load instantly, sticky call buttons on every page, postcode-aware lead forms, and clear service breakdowns (re-roofs, flat roofs, repairs, leadwork, gutters, fascia, soffits). No corporate stock photography, no buried contact pages.

03LOCAL SEO

SEO that ranks for the searches roofers actually win on.

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Roofing SEO is won at the local level. The big national directories will always outrank you on broad terms — but they can't beat you on "roofer in [your town]", "flat roof repair [postcode area]", or "emergency roofer near me" if your foundations are right. We build keyword-targeted local landing pages, dial in your Google Business Profile (categories, services, photos, posts), get the schema markup right, and make sure technical SEO isn't sabotaging your visibility. SEO compounds — by month 4–6 the inbound calls usually outpace what paid ads were doing.

04META ADS

Facebook & Instagram ads that book roofers jobs.

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Meta Ads work brilliantly for roofers because the imagery sells the job. Before/after re-roofs, drone shots, satisfied homeowner stories — all converting in the feed while someone scrolls. We build full-funnel campaigns: top of funnel for awareness in your service area, retargeting for visitors who didn't convert, and lead-form ads that capture postcode + job type without sending people to a separate landing page. Quote requests usually start landing within the first week of launch.

05FAQ

Common questions from roofers.

How quickly can a roofing website start producing leads?

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If we ship a properly-built site with on-page SEO and run a small Meta campaign alongside launch, you should start seeing quote requests within the first 2–3 weeks. Pure organic SEO compounds slower, usually meaningful from month 4–6.

Do you build sites for both domestic and commercial roofers?

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Yes. The structure differs — commercial leans more towards case studies and client logos, domestic leans towards galleries and local credibility — but both need the same speed, mobile-first build and lead capture done right.

Can you handle the photography of completed roofing jobs?

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We don't shoot ourselves, but we'll guide you on what to capture from your phone (or recommend a local photographer) and edit/optimise everything for web before it goes live. Real local jobs always outperform stock.

Will my roofing website rank for emergency callouts?

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That's one of the highest-intent search categories there is. We target "emergency roofer", "24 hour roofer" and storm-related searches alongside the core service terms — usually the fastest converting traffic on the site.

What about Google Business Profile for roofers?

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Critical. For most roofing companies the GBP map listing produces more leads than the website itself in the early months. We optimise it as part of every SEO engagement: services, area coverage, photos, posts, review strategy.

Ready to win more roofers work?

Free demo, custom-built around your business and your service area. 1–3 working days. No obligation.