01INDUSTRY · GENERAL CONTRACTORS

Onesite,everyservice,engineeredtowinthebiggerlocalcontracts.

General contractors juggle multiple service lines, often across both residential and commercial. JC AdWorks builds sites that present each service properly without diluting the overall positioning — and that win the bigger jobs that justify the workload.

02WEBSITE DESIGN

Websites built for general contractors.

Explore our website design

We build contractor sites with clear service hubs (extensions, refurbishments, commercial fit-outs, project management, design-and-build) that each function as their own dedicated landing page. Project portfolios with the client story, project value and outcome behind each. Capabilities, accreditations and team credentials presented for both domestic and commercial buyers. Lead forms qualify on project type, scope and rough budget so your team only quotes well-fit work.

03LOCAL SEO

SEO that ranks for the searches general contractors actually win on.

Explore our SEO

General contractor SEO covers multiple service categories at once. We treat each main service line as its own SEO discipline — separate keyword strategy, separate landing pages, separate local targeting. That means you can rank for "extension builder [town]" and "commercial fit-out contractor [town]" without one cannibalising the other. Google Business Profile, local content, schema markup all handled.

04META ADS

Facebook & Instagram ads that book general contractors jobs.

Explore Meta Ads

Meta Ads work best for the residential side of contractor work — extensions, renovations, design-and-build. Commercial work is harder on Meta (LinkedIn often suits better). We build domestic-focused campaigns with finished project carousels, retargeting for site visitors, and lead forms qualified on project type and budget so the volume is manageable.

05FAQ

Common questions from general contractors.

Should domestic and commercial work share one website?

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Usually yes. Separate service hubs within one site beats two thin sites. Buyers trust contractors that can handle scale, and a multi-discipline site signals exactly that.

How do I handle project values on the site?

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Indicative ranges per service line work well — "extensions typically £80k–£300k" lets buyers self-qualify without locking you into specific numbers.

Will SEO bring in commercial enquiries too?

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Yes — commercial decision-makers Google for the same kind of contractors residential buyers do, often the night before sending an RFP. Strong organic visibility plus a credible site lands those enquiries.

Do I need separate case studies for residential and commercial?

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Yes, and ideally separate filtering on the portfolio page. Buyers in both sectors want to see relevant work, not your full back catalogue.

How important are accreditations for contractor SEO?

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Important for trust and conversion, less direct for SEO rankings. CHAS, SafeContractor, ISO etc. should be visible but not dominate. We integrate them tastefully.

Ready to win more general contractors work?

Free demo, custom-built around your business and your service area. 1–3 working days. No obligation.