Meta Ads for Window & Door Companies in Sunrise, Florida

A Facebook and Instagram lead generation campaign that delivered 32 quote requests in 12 days for a window and door installer in Sunrise, Florida — turning into 10 booked estimates, 3 closed jobs and $65,230 in revenue. Client name withheld at their request.

01THE BRIEF

A Suffolk-based window installer came to us with a familiar problem, strong install quality, great customer reviews, but an unreliable enquiry pipeline. Word of mouth was inconsistent, and their organic reach on social was doing nothing for actual bookings. They needed a faster, more predictable lead source to feed their estimators and keep the calendar full. The goal: a Meta Ads campaign that would deliver high-intent quote requests at a sensible cost per lead, fast, and convert into real, booked work rather than tyre-kickers.

02THE APPROACH

How we built it.

01

Homeowner-focused creative

Ad creatives led with the outcome, newer windows, warmer home, cleaner kerb appeal, rather than technical product specs. Strong visuals of real installs and a clear offer, not stock imagery.

02

Daily optimisation

Budgets and audiences tuned daily based on what was actually producing estimate-ready leads, not just cheap clicks.

03

Lead form optimised for speed

Meta lead forms instead of sending people to a landing page. Fewer drop-offs, faster completion, and lead data straight to the client so estimators could follow up within minutes rather than days.

04

Local radius targeting around their real service area

We targeted homeowners in a defined radius around the installer's service area, not the whole US, not the whole county, just the postcodes they actually want to work in. This alone cuts wasted spend and keeps lead quality sharp.

03THE RESULTS

What changed.

32

leads in 12 days

form submissions from local homeowners

$28.85

per lead

cost per qualified enquiry

$65,230

in closed revenue

from 3 jobs closed off the back of the campaign

$923

total ad spend

12-day campaign budget

✓10 estimates booked from 32 leads
✓3 jobs closed worth $65,230 combined
✓5,871 local homeowners reached at 2.02 frequency, strong repetition without ad fatigue