A plain-English explanation of local SEO and why it is the single highest-leverage marketing channel for most local service businesses.
Local SEO is the practice of getting your business to appear in Google when someone in your area searches for what you do. For a roofer in Ipswich, that means showing up for "roofer Ipswich", "roof repairs near me", and the local map pack. It is not magic, and it is not fast, but it is the most reliable, longest-lasting source of leads most service businesses will ever build.